The emergence of another possible billion dollar business, based on bottling and selling a natural commodity.
Of Course There's Tech
All of the things that matter in life, well, if you are a nerd, a geek, a techie, or just have an awful lot of spare time on your hands.
Article Submitted by Failed Success on 12/16/04 at 10:50 AM
Ever need to find a particular video for a specific topic? Well this search engine feature is for you.
Yahoo recently launced the beta version of a new Video Search Engine. The search engine feature is similar to Google’s Image Search in design, the only difference being that it indexes only video files rather than images. The service uses its search engine crawling technology to index video files on websites all over the internet so they can be searched directly. All you have to do is type in any word or phrase and an extensive list of video files will show up in the results including a thumbnail image of each video.
Overall, Yahoo’s Video Search works pretty well, bringing up mostly relevant videos to the topic searched. The search system puts a lot of importance on the filenames though, so in some cases the results will bring up a video that has your search topic in the name, but the actual video doesn’t have anything to do with the topic. This is only a beta version, so there may be upgrades coming that will help iron out some of the inconsistencies.
Article Submitted by Failed Success on 12/16/04 at 12:20 AM
NASA has recently released an advanced geographical imaging program that allows you to zoom in on the world using satellite imagery.
Everyone loves the power of being able to see the whole world with a click of a button. To be able to take control of the satellites and bend them to your every whim. Now you can with an open source program from NASA. NASA’s World Wind allows you to see the entire earth from a satellite perspective giving you the ability to zoom in to study geographical formations, topographic mapping, as well as zoom in so close you can see the pool in your backyard.
The program makes use of satellite imagery and is very similar to the Earthviewer software that was released a couple of years ago. The differences, well first of all NASA’s program is FREE vs. the $29.95 you will pay for a personal edition of Earthviewer. NASA’s satellite imagery systems are also what powers most of Earthviewer’s software anyway, so with the FREE NASA program you are getting the best imaging directly from the source.
NASA’s World Wind software is more advanced than Earthviewer and gives you many advanced options that Earthviewer doesn’t have including topographic mapping, orthographic mapping, and animated earth options. The project is still under development so servers can be slow sometimes during busy parts of the day, and some of the features are still a bit buggy and under construction. But NASA updates the software regularly and is continuing to add new features and functionality. This program is a must have!
Article Submitted by Failed Success on 12/15/04 at 08:53 PM
Color Electronic Paper, could be breakthrough for advertisers looking for an edge.
It seems that the Japanese have done it again. They are bringing electronic signage indoors. Forbes is reporting that Hitachi is preparing to roll out color electronic paper by 2006. If you are in advertising your possibilities just took a gigantic leap. Imagine programming a 3mm thick billboard running on batteries, to display high-resolution ads.
Images are static (for right now) but you can change the images by remote. No more sending out a crew to replace ads, you can manage all your signs right from your office via wi-fi networks or cellular links. This is just too good to be true. This technology could lead in so many directions, Hitachi marketing people have to be licking their chops over this one.
Article Submitted by Failed Success on 12/14/04 at 07:20 PM
A homemade ipod ad created by a school teacher has the marketing world abuzz and advertisers amazed.
George Masters, a 36 year old schoolteacher, created an Apple ipod mini animated advertisement on his home computer in his spare time. Masters’ 60-second animated ad features flying iPods, pulsing hearts and swirling ‘70s psychedelia. It’s set to the beat of “Tiny Machine” by ‘80s pop band the Darling Buds.
He created the ad just for fun and as kind of an homage to Apple, but ever since blogs and some news sites have picked up the story the ad has taken on a life of its own. People from all over are praising this homemade ad for its professionalism, creative direction, and its “true nature”.
“It shows great advertising principles,” Stein said. “He’s computer-literate, but he’s also literate in the language of advertising.... You could take this thing and put it on MTV this afternoon. It’s not only good, it’s good advertising. People go to college to learn this. He just gets it.”
Stories about customer evangelism abound, and word-of-mouth or “buzz” marketing is seen as a big and growing part of advertising. But TV spots are new. “It’s the first one I’ve seen,” Rubel said. “It doesn’t mean they’re not out there.” “It’s customer evangelism,” he added. “It’s not going to happen for every company, only those with a passion. The Mac platform, and the iPod, have created a core following, a customer passion. People want to spread the love.”
Could homegrown ad campaigns be the future of advertising?
Article Submitted by Failed Success on 12/14/04 at 04:32 PM
Filed under the category of “It’s About Time”, the world’s knowledge stored in major libraries will now be brought entirely to the internet via Google.
Google took a major step yesterday towards creating the worlds first online library reading room. Google is working with five major libraries, including Harvard and Stanford, to digitize every book and resource they have that is either public domain or released to Google and make it available online for free viewing.
The idea of digitizing literary works for the web is not a new idea, but a project of this scale requires someone who has a lot of money and a lot of technology. Google has both of these in abundance. Under the deal announced late Monday, material from the New York Public Library and four major university libraries - Harvard, Stanford, the University of Michigan, and Oxford - will be indexed on Google.
Not all these institutions are participating in the same manner. The New York Public Library is letting Google scan only material that is in the public domain - that is, whose copyright has expired. Harvard is submitting a relatively small sample of 40,000 books so it can see how Google’s technology works. Only Michigan and Stanford have agreed to allow computerization of all their holdings.
Nor does this necessarily mean readers will be able to see “The DaVinci Code” for free. While public domain material will be available in its entirety, only snippets of books still under copyright will appear. And it will be years before the project is complete. At Michigan, for example, the library stacks contain about some 132 miles of books. Google hopes to get the digitization job at UM done in six years, according to John Wilkin, Michigan associate university librarian. “We feel this is part of the mission of a great public university - reaching out to the public with the resources that we have,” he says.
This project will also have large implications for Google as well. They plan to integrate this vast repository of knowledge into their search algorithms allowing them to add hundreds of years worth of research and knowledge to their search results, helping them to continue to surpass their search rivals; namely Microsoft MSN. This truly is a project that will be of great benefit to anyone, and I have to agree that it is about time.
Article Submitted by Failed Success on 12/13/04 at 06:50 PM
Can Sony sell us on Atrac3?
Do you remember Beta-max? How about mini-disk? Good products in their own right, but poorly marketed and proprietary platforms doomed to fail. Well now we have ATrac3, an audio format designed specifically for Sony gear. Sounds logical; follow in Microsoft and Apple’s footsteps and carve out your own market right? Wrong. It seems that after releasing the HD2 player (it only played Atrac3 format) Sony realized the error of their ways not including the popular MP3 format (obvious gaff to me). They have now released the HD3 player with 1 GB of HDD storage for both MP3 and ATrac3 format. The only problem is they forgot to make it sound good and have a user-friendly interface. It almost seems as if they were trying to sell more Atrac3 files and get sonic stage installed on more PC’s. But Sony wouldn’t do that, would they? Maybe the R&D people need to get with the Promo people before they release these things. You can read a full review over at Head-Fi.
Article Submitted by Failed Success on 12/12/04 at 12:37 PM
Unless you have taken a sabbatical from the internet these past couple of months or have been living under rock, then you have surely heard of a new browser that is taking the internet by storm. Firefox.
What is Firefox. Well put simply, Firefox is a web browser that you use to view web pages. Most people who have Microsoft Windows on their computer currently use the bundled Internet Exporer to view web pages. But as you may have heard, Internet Explorer is ridden with security holes and increases your chances of viruses and malicious programs infecting your computer.
There are many reasons that Internet Explorer continues to be so vulnerable to attack; mainly its size (85% of all computers in the world use Internet Explorer for web browsing). But a lack of support from Microsoft, bad implementation of features and code, and many other problems have also contributed to the lacking standards in Internet Explorer. Security issues aside, Internet Explorer is also just way too slow compared to its competitors. This is mainly the result of Microsoft not keeping up with proper updates for the browser.
As many of you have heard this whole rhetoric already, ill just cut to the chase. Mozilla (and open source software organization) has released a browser called Firefox 1.0. Firefox has found itself at the head of the pack for alternatives to Internet Explorer mainly because it is the total opposite when it comes to IE’s flaws. Firefox is much more secure, regularly updated by thousands of programmers all over the world who contribute to the open source project, and it is fast. And when i say fast, i mean FAST!
Using the latest page rendering technologies and standards, Firefox is able to display pages much faster than IE making the whole web surfing experience much more enjoyable. Firefox automatically supresses popup advertising, prevents malicious programs and virus from installing themselves onto your computer, and their is a whole host of plugins and add-ons that can be integrated into Firefox so that you can get exactly what you want out of the internet.
Firefox is quick and easy to download and setup. In just a few minutes you’ll be up and running. And trust me, you will love it. So if you are ready to take back the internet and enjoy using all of the great functionality and features out there without compromising your computer or your enjoyment, then Get Firefox!