The emergence of another possible billion dollar business, based on bottling and selling a natural commodity.
Once Upon a Pomegranate
Posted by Failed Success on 05/02/06 at 03:35 AM
Nature continues to provide more complicated fruit for you to ponder
American consumers have been pushing for more extreme and exotic products these days. Why bother with dull, ordinary fruits like apples and oranges, when you can delight in nature’s edible beanbag.
If you have never heard of a pomegranate, or didn’t realize that it is the fruit that “may just save your life”; allow us retract the sliding door to this cache of knowledge.
Pomegranates have been a well known and important part of Middle Eastern and Mediterranean cuisine for centuries now. The wisdom of their choice in fruit had not found much footing in the United States though, until recently. A bit of history on the Pomegranate from About.com:
The recent popularity of Pomegranates has been brought about in part by the overwhelming success of Pom Wonderful Pomegranate Juice, which launched a nationwide marketing campaign in mid-2003. All of this media exposure has helped to turn Americans on to the fruit.
Along with the media buzz, there have been studies and research highlighting the many benefits of eating the fruit on a regular basis. Pomegranate has been shown to provide productive benefits against cancer, high blood pressure, and heart disease. The crunchy seeds and surrounding pulp are also chock full nutrients like Vitamin C and Potassium.
These many benefits have given the Pomegranate the title of “SuperFood” amongst many U.S. consumers. Middle Eastern and Mediterranean people can be heard muttering, “Oh, so now you finally figure it out, and just a hair under a millennium, good job!”.
Not only has the fruit in its raw form become wildly popular, U.S. foodmakers are now adding the fruit to every product they can possibly think of to try to “Pom it up”. Products like chocolate, chewing gum, soft drinks, burritos, and even chicken sausage. Obviously, the health benefits of artificial Pomegranate flavoring combined with Red 5 are too powerful to ignore.
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